Privacy Policy

This Privacy Policy describes how Charm’D AF

(“we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit, interact with, or make a purchase from www.charmdaf.store (the “Site”).
We’re committed to protecting your privacy while giving you a seamless, aesthetic shopping experience 💅💖;

📌 1. Collecting Personal Information

When you visit or interact with our Site, we collect certain information about you, your device, and your interaction with our platform.
In this policy, “Personal Information” means any information that can identify you directly or indirectly.

 

🌐 A. Device Information - 📊 Examples of data collected:

Web browser type & version

  • IP address
  • Time zone
  • Device type
  • Cookies & tracking data 🍪
  • Pages/products viewed
  • Search terms
  • Interaction behaviour on the Site

🎯 Purpose:

  • To improve website performance & user experience
  • To analyse trends and optimize our platform
  • To ensure the website loads correctly

⚙️ Source:

  • Automatically collected via cookies, log files, pixels, and similar technologies

🤝 Disclosure:

  • Shared with analytics & platform providers (e.g., Shopify, Google Analytics)

🛍️ B. Order Information - 📦 Examples of data collected:

  • Name
  • Billing & shipping address
  • Phone number 📱
  • Email address 📧
  • Payment details (processed securely via third-party gateways)

🎯 Purpose:

  • To process and fulfill your orders
  • To arrange shipping & delivery 🚚
  • To send order confirmations & updates
  • To detect fraud or suspicious activity
  • To provide customer support 💌

⚙️ Source:

  • Collected directly from you during checkout

🤝 Disclosure: Shared with -

  • Payment gateways (Razorpay / Stripe / etc.)
  • Shipping partners 🚚
  • Platform providers (e.g., Shopify)

👉 Important: We do NOT store your card or payment details

💬 C. Customer Support Information - 📩 Examples:

  • Emails, WhatsApp chats, support queries
  • Order-related communication

🎯 Purpose:

  • To provide assistance and resolve issues
  • To improve customer experience

🤝 2. Sharing Personal Information

We only share your data when necessary to run our business smoothly 💖
We may share your data with:

  • 🛍️ E-commerce platform providers (e.g., Shopify)
  • 💳 Payment processors
  • 🚚 Logistics & delivery partners
  • 📊 Analytics tools (Google Analytics, Meta, etc.)
  • 📣 Advertising platforms (Facebook, Instagram, Google Ads) 

⚖️ Legal Compliance
We may also disclose your information:

  • To comply with Indian laws & regulations
  • Under lawful requests (court orders, government authorities)
  • To protect our rights, users, or platform 
  • platform

📢 3. Behavioural Advertising & Marketing

We may use your data to show you relevant ads 💅✨

This includes:

  • Personalized ads on Instagram, Facebook, Google
  • Retargeting based on your browsing or purchases

Tools we use:

  • Google Analytics
  • Meta (Facebook/Instagram Ads)
  • Other advertising platforms 

🚫 Opt-Out Options

You can opt out of targeted ads here:

🛍️ 4. How We Use Your Information

We use your Personal Information to:
✨ Process your orders
 📦 Ship & deliver products
 💌 Send updates via Email & WhatsApp
 📊 Improve website experience
 🎀 Offer new products, launches & offers
 🔍 Prevent fraud & ensure security

🧾 5. Data Retention

We retain your data:

  • As long as necessary to fulfill your orders
  • For legal, tax, and compliance purposes

You can request deletion anytime (see “Your Rights” below) 💖⚖️ 6. Your Rights (India)
Under applicable Indian laws (IT Act, SPDI Rules):
You have the right to:
✨ Access your personal data
✨ Request corrections
✨ Withdraw consent
✨ Request deletion of your data
📩 To exercise your rights, contact us at:
support@charmdaf.store

 

🍪 6. Cookies Policy

Cookies help us enhance your experience 🍪✨

Types of cookies we use: 
🛒 Essential Cookies - Enable checkout, cart, login

📊 Analytics Cookies - Track user behaviour - Improve performance

 📣 Marketing Cookies - Show relevant ads

⏳ Cookie Duration

  • Session cookies: expire when you close browser
  • Persistent cookies: may last from minutes to 2 years

⚙️ Managing Cookies

You can:

  • Disable cookies via browser settings
  • Delete stored cookies anytime

⚠️ Note: Disabling cookies may affect website functionality

🚫 7. Do Not Track

Currently, there is no universal standard for “Do Not Track” signals.
Hence, we do not alter our data practices based on such signals.

🔄 8. Changes to This Policy

We may update this Privacy Policy from time to time due to:

  • Legal updates
  • Business changes
  • Platform improvements
  • All updates will be posted here ✨